Track and Take Down Counterfeits.
‍Protect your Brand

Brand protection is a measure aimed at protecting a brand’s IP rights from various infringements such as counterfeiting, parallel import (gray trade), trademark, copyright and other types of infringements that negatively impact your business revenue or reputation.

It involves various strategies and tactics, such as monitoring and detecting infringements on different online platforms, performing investigations, and conducting test purchases to prevent third parties from exploiting your brand’s intellectual property rights. 

Brand protection is critical to protecting profits, reputation, and brand value.

Intellectual property infringements have a significant impact on a business.

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• Loss of revenue: When someone uses your intellectual property without permission, it results in lost sales and revenue. For example, if a competitor produces and sells a counterfeit version of your product, customers may buy a fake product instead of the genuine one, resulting in lost sales and revenue.
• Reputational damage: Intellectual property infringement damages your brand’s reputation because fakes are always poor quality and may cause harm to consumers. It results in a loss of consumer trust and loyalty and can lead to negative publicity.
• Legal costs: Legal action against an infringer can be costly and time-consuming. Expenses such as legal fees, court costs, human resources, expert advice, software, and others can quickly consume a significant portion of your budget.
• Time and resources: Fighting IP infringement distracts your attention from other important aspects of your business. The process of investigating and prosecuting infringers is time-consuming and resource intensive.

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In general, IP infringements significantly negatively impact a business, including loss of revenue, reputational damage, legal costs, undermining of partner confidence, and diversion of time and resources. 
 

Therefore, businesses must take proactive measures to protect their intellectual property and respond quickly to any violations.

Yes, infringement of intellectual property rights is a significant problem for businesses.

Key findings on the effects of IP infringements:

• The number of counterfeits is growing and exceeds USD 3 trillion (3% of total world trade)
• Every 4th product sold is a counterfeit
• 9 out of 10 are counterfeits sold online
• 81% of buyers do not know that they are buying counterfeits
• Losses from counterfeiting amounted to $53 billion in 2020
• Every year, the number of counterfeits sold has grown by about 20% over the past five years.
• Content owners lose $100 billion (US) annually due to the digital piracy

The growth of e-commerce and the increased availability of counterfeit goods online have made it easier for infringers to damage companies’ reputations and profitability. 

All companies should take proactive measures to protect their intellectual property and brand.

It affects a wide range of companies, especially those selling physical goods or content online.

According to our research, the most affected industries by counterfeiting are:

• Luxury goods and Jewelry
• Fashion and Apparel
• Sporting goods
• Consumer electronics
• Cosmetics
• Toys
• Pharmaceuticals

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The most affected industries by digital piracy:

• Film and television companies
• Music Production
• Book publishers and authors
• Software and video game developers
• Educational companies
• Online content creators, including bloggers, podcasters, and YouTubers
• Photographers and graphic designers

These industries are commonly targeted by piracy due to high product value and brand recognition.

However, any company with a valuable product or intellectual property can be affected by piracy, regardless of its size or industry.

• Counterfeiting
• Infringement of trademark rights
• Infringement of patent rights
• Patent infringement
• Infringement of registered design
• Copyright infringement
• Parallel import or Grey Trade

These violations can significantly damage a company’s brand and financial success.